At Bennallick Digital Product Consultancy, we take a simple and ethical approach to data privacy. We respect individuals' rights and collect only the data we truly need to improve our services. This guide explains how we gather, use, and protect data, with a focus on user testing and responsible handling.

1. Our Commitment to Ethical Data Collection

We follow these principles:

• Transparency: Clearly communicating what data we collect and why.
• Minimalism: Collecting only the data needed for meaningful insights.
• Security: Protecting data from misuse or unauthorised access.
• Respect: Ensuring ethical and responsible use of all collected data.
• Sustainability: Minimising the environmental impact of data storage and processing.

2. Data We Collect and Why

We collect only what’s necessary to improve our services and enhance user experiences, including:

• Basic Contact Information (name, email) for communication.
• Business and Role Information to tailor solutions to users.
• User Testing Data (feedback, interaction insights) to improve products.
• Website Analytics to refine our digital services.

We do not collect sensitive personal data unless explicitly needed and with clear consent.

3. How We Collect Data

• Directly from Users: Forms, interviews, and user testing sessions.
• Website Analytics: Tracking interactions, only with consent.
• Third-Party Collaboration: Data shared ethically and transparently.